I really loved this. Its a very bright looking pinky color in the container and if you use your fingers to apply, it can be very bright looking. I use a skunk brush to apply so that it doesn't look heavy. It's the only blush that I've found that last all day and looks really natural. I love to use it as a base as well. I'll apply a little and then put on a regular blush and it gives it a bit more oomph and allows my powder blush to last longer. For reference, I have really oily skin. I got lucky and got it on sale at TJ Maxx for 2.99.