This is a great alternative to those who want a natural look. I've been trying different MMUs and TMs without a great deal of success. MMUs tend to make me look dry (even w/moisturizer and primer) and TMs are usually too greasy looking on my skin. I got a sample of this from Nordstrom's (the MA recommended this one after I told her I wanted a very natural look). I love this stuff! It doesn't break me out, gives me natural/sheer coverage and gives me a luminous look that I'd been missing with MMU. I don't "love" very many products. I like alot but don't usually say this is the best. But...this really is a quality product delivers as promised.
For reference, I am a MAC NC20 and I use DWL in intensity #2.
I really like this foundation for day time. I was looking for something that wouldn't wear off so quickly and this one doesn't. I prefer Chanel Foundations but this is great for quickly applying and has a good staying power. I would buy this again because of the fact that I reach for this product more often than some of my others that seem to need more care when applying to get an even look. I have this in Intensity 2.0 but I think next time I'll get 1.0 instead especially for winter time when my skin is more fair. 
