i do modeling from runway to photoshoots and my hair gets chemically treated A LOT and gets damaged on a daily basis by my hair stylist, i usually go out on a daily basis so i get my hair done on everyday and it takes MAJOR damage from hair irons,etc. and that leaves my hair damaged and dry,so my hair stylist recommended this and all i can say is WOW,i saw results after first use,this gave my hair moisture and my hair has never felt dry since i've been using this,it is literally a moisturizer for the hair and it doubles as a shampoo! =P